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		<title>Skype BETA doubles processor temp</title>
		<link>http://renzodesign.wordpress.com/2006/07/26/skype-beta-doubles-processor-temp/</link>
		<comments>http://renzodesign.wordpress.com/2006/07/26/skype-beta-doubles-processor-temp/#comments</comments>
		<pubDate>Wed, 26 Jul 2006 13:36:54 +0000</pubDate>
		<dc:creator>renzodesign</dc:creator>
				<category><![CDATA[News]]></category>

		<guid isPermaLink="false">https://renzodesign.wordpress.com/2006/07/26/skype-beta-doubles-processor-temp/</guid>
		<description><![CDATA[Recently I&#8217;ve installed the new skype beta. Thinking to myself, wow this will be good having free phone calls free video chat its all good..Installed..Ran.. noticed my processor temp going up.. i didn&#8217;t think much of it..considering that it always goes up on my MacBook Pro, it tends to go up and down alot. Never [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=renzodesign.wordpress.com&amp;blog=320694&amp;post=6&amp;subd=renzodesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Recently I&#8217;ve installed the new skype beta.<br />
Thinking to myself, wow this will be good having free phone calls<br />
free video chat <img src='http://s0.wp.com/wp-includes/images/smilies/icon_biggrin.gif' alt=':D' class='wp-smiley' />  its all good..Installed..Ran..<br />
noticed my processor temp going up..<br />
i didn&#8217;t think much of it..considering that it always goes up on my<br />
MacBook Pro, it tends to go up and down alot.<br />
Never to dangerous levels..<br />
I pride myself on the fact that my MacBook Pro was perfect first time<br />
around <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' />  anyway, it was getting hotter and hotter i opened some<br />
windows to cool my room down and hopefully my MBP (macbook pro)<br />
This always cools it down a few degrees. Today it didn&#8217;t&#8230;<br />
Next i propped it against the open window open thinking this would cool<br />
her down&#8230;no affect, nothing, not even 5c :S<br />
at this point i was worried&#8230;So i decided to pop outside that should<br />
cool it down its night time for crying out loud..still nothing.<br />
The only option was to close skype&#8230;once i did that i had instant results<br />
from 83c to 40c in minutes</p>
<p>Skype running:<br />
<img src="http://renzodesign.files.wordpress.com/2006/07/picture-3.thumbnail.jpg?w=480"><br />
Skype closed:<br />
<img src="http://renzodesign.files.wordpress.com/2006/07/picture-7.thumbnail.jpg?w=480"></p>
<p>Look I know its just a BETA but&#8230;it shouldnt double my temp for just one app..<br />
not even a powerhouse app like photoshop turns up the heat that much :S<br />
This is just a friendly blog advising you of my problems with the new skype..</p>
<p>Renzo</p>
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		<title>The 5 Forbidden Words of Advertising</title>
		<link>http://renzodesign.wordpress.com/2006/07/24/the-5-forbidden-words-of-advertising/</link>
		<comments>http://renzodesign.wordpress.com/2006/07/24/the-5-forbidden-words-of-advertising/#comments</comments>
		<pubDate>Mon, 24 Jul 2006 18:25:31 +0000</pubDate>
		<dc:creator>renzodesign</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">https://renzodesign.wordpress.com/2006/07/24/the-5-forbidden-words-of-advertising/</guid>
		<description><![CDATA[Quality &#8211; Service &#8211; Value &#8211; Integrity &#8211; Caring They look great. They sound great. You’re sure that they’ll convince the customer that your firm, above all others, is the “the one.” The only problem, as pointed out by this BusinessWeek article, is that those five words have come to mean absolutely nothing to an [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=renzodesign.wordpress.com&amp;blog=320694&amp;post=3&amp;subd=renzodesign&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Quality &#8211; Service &#8211; Value &#8211; Integrity &#8211; Caring<br />
They look great. They sound great. You’re sure that they’ll convince the customer that your firm, above all others, is the “the one.”<br />
The only problem, as pointed out by this BusinessWeek article, is that those five words have come to mean absolutely nothing to an ad-saturated public.<br />
In reality, these five attributes are all fairly fundamental business concepts. They’re not something you should be boasting about; they’re simply core competencies that all business ought to consider an operational baseline.<br />
There are plenty of companies out there that fail at one or other of these, but why compare your own company to theirs? Proclaiming “We’re not as bad as some other companies” is no way to win a customer’s heart.<br />
Because these keywords represent what should be basic business practices, using them in promotional materials comes across as being defensive, and nothing deflates an ad campaign as quickly as defensiveness.<br />
Don’t believe that they’re overused? Google lists over 26 million pages that use all five of these keywords. Narrow it down to “service,” “value,” and “quality,” and you get a whopping 327 million results.<br />
What’s the solution?<br />
Figure out what really makes your company different. Every company thinks they’re about quality, service, etc., so if you want to stand out you’ve got to move past the bogs of trite ad-lingo and into fresh, fertile, unclaimed territory. There’s plenty of it out there!</p>
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